Dobra is a photo editing app from a small studio in Kraków, made for phones that fold. The developers had the editing engine working. They asked me for the screens, the brand and a website that would get the app downloaded.

The name means good in Polish, so the brand stays modest: a plain wordmark that fits on a store icon without needing a symbol beside it.

Two screens, one app

A folding phone is two devices. Closed, it’s a narrow phone you use with one thumb; open, it’s a small tablet you hold in both hands. Most apps stretch one layout across both, and Dobra changes shape instead.

Closed, you see one photo and one tool at a time. Open flat, the photo takes one half and the tools take the other, so light, crop and the before and after view sit beside the picture instead of on top of it.

The fold itself was the hardest part. Nothing that matters sits across it: the photo and the tools meet at the hinge without straddling it, and every button stays within a thumb’s reach of the outer edge.

Four tools, named plainly

We cut the tool list to the ones photographers reach for first and gave each a plain name:

• Light for exposure, shadows and highlights on one dial.

• Crop with the common print ratios as presets.

• Before and after as a line you drag across the photo.

• Library for saved photos, newest first.

The interface stays out of the colour, with neutral greys around the photo, so nothing on screen competes with the picture you’re correcting.

A download page built in Framer

The website opens on the before and after view, working on the page, because one drag explains the app faster than a paragraph. Under it sit three short sections, the store buttons and a page of release notes.

I built the site in Framer and set up the release notes as a CMS collection, so the studio adds each new version itself. It has added 31 since launch without writing to me once.